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Discover the secret of today's most accountable CMOs. Learn how to create forward-looking forecasts and prove marketing as an essential part of the revenue team. Create a methodology that guarantees results and increases personal power and credibility in your organization. Find out why marketing forecasts matter. Deliver benefits such as better justification for the marketing budget, more stability and predictability in revenue, more power and influence for marketing, and higher compensation for marketing. Leverage this revolutionary methodology to transform marketing’s role in driving revenue.