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Landing Page Optimization

Landing pages are customized pages that your leads are directed to from a social media page, an email send, an event invitation, a paid ad, or a search engine result. They're also an important part of your lead generation efforts. No matter how much time or money you spend on a campaign, if your landing page doesn’t resonate with your audience, they will bounce—potentially never to return. The goal of your landing page is to keep a potential customer interested enough to keep reading—ideally, they will fill out your form and become a lead.

Download this ebook to learn:

  • How to keep leads interested and minimize bounce-rates
  • How to create campaign-specific landing pages
  • How to design your layout, navigation, and copy
  • How optimized landing pages can generate leads