Marketo Advanced Report Builder (ARB), is a powerful business intelligence tool within Marketo Engage that can help you prove impact and track customer engagement. This introductory guide provides an overview of ARB and its use case and implementation, as well as insight into data interpretation and choosing an attribution model.
Explore how Marketo Advanced Report Builder can help move your business forward faster and determine the best approach to meet the needs of your team.
In this ebook, you’ll learn:
- How to use ARB to shift from activity-based reporting to results-based analytics and determine which metrics matter
- Which attribution model best fits your organization’s needs, with deep dives into various models
- How to interpret an ARB report, understand the data you’re generating, and share it with stakeholders
Download this informative ebook, and get started on the path to smarter reporting today.