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How to Use Video Content and Marketing Automation to Better Engage, Qualify, and Convert Your Buyers

It’s probably no surprise to you that video is a preferred content medium. Just look back at how you spent your day online yesterday—chances are that you watched at least one video. How could you resist that play button? And you’re not alone: Cisco predicts that more than 84% of all internet traffic will be video by 2018. That’s a significant majority! But consumer desire isn’t the only thing video has going for it today. In fact, when you pull back the curtain and dive into video’s performance, an Oscar-winning show is delivered from every angle, helping more and more modern marketing teams hit their goals.

Download this ebook to learn more about video content and marketing automation, including:

  • Why video is an important component of your marketing programs
  • How to use video strategically for lead generation
  • Why video and your marketing automation platform are a powerful combination
  • How to lead score with video
  • What video marketing metrics you must track to align with video goals and measure success