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How to Structure Your Marketing Automation Team for Success

Football season can remind us how the right team, and team structure, can drive success. In fact, football teams are a lot like marketing automation teams—you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy.

At Marketo, one question we hear frequently from new CMOs, VPs of Marketing, and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”

In this ebook, you'll discover:

  • The basic structure of a marketing automation team
  • Descriptions of each role on the team, along with hiring tips
  • Case studies from real organizations, explaining how each one organizes their own marketing automation teams