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How to Define Your Customer Nurturing Strategy
Setting up a customer nurture program is not a goal in and of itself. Instead, customer nurturing is a vehicle for your business to get to your overall goals. In order for your customer nurture program to be a success, you have to first determine what you hope to achieve.
Download this ebook to learn how to:
- set your customer nurturing goals
- select the right technology
- incorporate customer nurturing into your overall marketing strategy