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Enterprise Marketing Playbook Series: Lead Generation Testing and Optimization
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
In this Enterprise Playbook, we'll cover the following lead generation topics:
- What enterprise-level marketers can test for in lead generation campaigns
- A/B testing and multivariate testing
- The 5-step testing process
- How testing improves conversion rates and lifts ROI