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Email Lookbook Spring/Summer 2014

A really good email is often the difference between a click-through and a direct route into the spam folder. And with new advancements in email inbox organization, such as Gmail’s new tabs, it is becoming even more difficult to stay in the coveted inbox. Today’s marketers need a combination of eye-catching design, clever text, and attention-grabbing headlines to engage and be top-of-mind for today’s consumers. That’s why we have compiled a collection of our favorite emails. We are highlighting emails that are creative, inspiring, and beg to be opened!

In this lookbook, we will be examining the following email elements and types:

  • Personalization
  • Timely content
  • Multi-media
  • Welcome emails
  • Re-engagement emails
  • Abandoned cart emails
  • Social media
  • Human copy
  • Eye-catching design