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Marketo Eight Fatal Sales Mistakes Aaron Ross
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Eight Fatal Sales Mistakes made by CEOs and VPs

Excerpted from Aaron Ross’ book, Build a Sales Machine, this chapter discusses the fatal mistakes commonly made by CEOs and VPs. Learn how to take further responsibility for lead generation, avoid talent fumbles and harness employee output and creativity in order to become an exceptional team leader at your organization. Everything begins with the CEO, learn from these mistakes and start to create improved processes and communication at your organization.