Whether you call your customers leads, clients, travelers, students, or investors, if most of your audience doesn’t purchase your product on a whim, you’re probably dealing with a longer than average buying cycle — sometimes called "considered purchases."
That longer buying cycle means more opportunities to convince your consumer to buy, but 70% of those opportunities will happen before they ever talk to your sales person, walk into a dealership, or ask for a financial consultation.
In this ebook, we explore how marketing automation guide can guide consumers through that buying process, delivering them to your sales team, store, or showroom.
Read this ebook to learn:
- How marketing automation streamlines, automates, and measures the buying process
- How content marketing fuels your marketing
- Why effective analytics and data are absolutely essential to unlocking the full potential of your initiatives
- How social integration tools help you build your database and connect with your most passionate advocates