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The Customer Engagement Engine: Powering Your Self-Driving Car

The job of every marketer is the same: to drive leads from the top of the sales funnel to the bottom. At the top of the funnel, your leads are basically strangers – you know their names, but nothing else. If you can drive these leads to the bottom of the funnel, they can quickly become customers.

But in the new world of marketing, the old ways of transporting leads through the funnel don’t work. That’s why you need a tool like the Marketo Customer Engagement engine – a smart new way of lead nurturing that allows marketers to quickly and easily deliver relevant and engaging emails. You need a powerful – but also personal – way to offer your leads a ride.

Download this ebook to learn:

  • How to drive relevant, two-way, multi-channel conversations throughout the entire customer lifecycle
  • How to communicate with your customers at scale, without sacrificing personalization
  • Why marketing automation is the "self-driving car", and why Marketo's Customer Engagement engine is just that – its engine