Segmenting your audience, is essential to your marketing success—particularly with lead nurturing. The more you segment, the more relevant your lead nurture programs will be. If you are not relevant, your audience simply won’t pay attention. Being relevant means sending the right content, to the right person, at the right time.
Download and read this ebook to learn about the two dimensions of nurture segmentation and how to nurture based on:
- Buying stage
- Buying profile or persona
- Company Size
For more on lead nurturing segmentation, check out our new Definitive Guide to Lead Nurturing, which covers the latest lead nurturing ideas, methods, and techniques.