Email marketing has come a long way from its early days when marketers would buy a list and release an impersonal and irrelevant blast campaign to anyone they could. As a customer outreach tool, email marketing plays a fundamental role in today’s business landscape. A popular method for both engaging current customers and attracting new ones, email marketing provides a wealth of opportunities to nurture and convert leads, as well as building brand loyalty and awareness.
In a time when authenticity is prioritized by consumers, delivering content that reflects and caters to customer needs is the gold standard in earning customer loyalty. Emails tailored to personal nuances can carry a marketer over the obstacle of a customer’s cynicism, and build a dialogue that’s actually desired by the consumer, rather than viewed as an intrusion. Which brings us to the reason email marketing is positioned for success in today’s business world – marketing automation.
Download our new ebook and learn about:
- The clumsy beginnings of email marketing
- The new state of email marketing
- The power of email precision
- The 5 pathways to high performance email marketing