eBooks

10 Marketing Predictions for a New Decade

With a new year comes a new world of marketing possibilities. And because we want to make sure you’re best equipped for success, we’ve sourced marketing experts from both within Adobe and across the industry to share their predictions on what’s in store for marketing for 2020…and beyond!

In this eBook you’ll hear from our expert contributors about: 

  • The significance of AI impact on marketing teams in the years to come
  • How human empathy will feature prominently in a tech-heavy marketing automation future
  • Balancing the art and science of marketing
  • Navigating “values-based” marketing, personalization and customer privacy   
  • And much more

This piece would not have been possible without thoughtful insights from: 

Jessie Berry
Michael Brenner
Gurdeep Dhillon
Ann Handley
Niranjan Kumbi
Katie Martell
Paulo César Freitas Martins
Jaqi Saleem
Ben Scott
Brian Solis

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