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The Definitive Guide to Sales Lead Qualification and Sales Development

Who’s “passing the baton” between Marketing and Sales at your company? At Marketo, the secret to a high-performance revenue engine is the effective use of the Sales Development team. This function has one focus: to review, contact and qualify marketing-generated leads and deliver them to Sales Account Executives. These Sales Development Reps (SDRs) pass the baton from marketing to sales.

Read the new Definitive Guide to Sales Development and find out:

  • The seven ways that SDRs drive revenue, including 80% more sales pipeline
  • The common questions about the sales development process
  • How to design and build a high-performance sales development function