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The Definitive Guide to Lead Scoring

Discover how to create success across your marketing and sales organizations with lead scoring. This definitive guide, designed for both novice and experienced practitioners, offers advice, best practices and techniques to help you get the most out of every lead that enters your database.

Whether you’re a lead scoring pro or just getting started, these scoring models, tactics, and measurement tips will transform your practices.

Contents include:

  • The basics in lead scoring including explicit and implicit lead scoring
  • How to get started with examples from Marketo and Marketo customers
  • Advanced strategies including Product Scoring, Account Scoring and Score Degradation
  • Lead Lifecycle Management to improve sales and marketing alignment
  • Common Lead Scoring Issues to save you time and prevent you from inaccurate scores
  • The effect Content Marketing and Social Media have on Lead Scoring
  • How to calculate the ROI of Lead Scoring