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Founded in 2005, Payoneer is an industry-leading online global payments company that accelerates growth for its customers by improving the way they make payments to more than 200 countries in over 50 currencies worldwide. Payoneer’s complete solution provides a simple, secure, compliant and cost-effective way for companies of all sizes to offer cost-saving payments options, including prepaid debit cards, deposits to local banks worldwide, international wire transfers, mobile payments, global and local e-wallets and local-currency paper checks. Payoneer serves thousands of companies and millions of payees around the world.
With a commission-based business model, Payoneer needs to ensure its customers continue to regularly use its solution. Usage is a fundamental part of driving revenue for the company. Keeping in touch with prospects and clients is extremely important to ensure they continue to use the service. Unlike the US market, the European market is very diverse. Aside from essential localization around language, the messaging for each country needs to be targeted and adjusted to the business culture. A campaign to the UK market, for example, would not look the same as a campaign to the German market. The company had no real means of sending out targeted emails. Segmentation for different countries, prospects, and customers was manual and took considerable time.
Unlike traditional finance or payment companies, Payoneer is very innovative and flexible. The company wanted to more effectively control the segmentation and customization of its global marketing campaigns, and standardized on Marketo’s marketing automation platform. “Using Marketo to reach diverse global markets enables us to focus on our goals, rather than managing the complex process of customizing campaigns for different segments, time zones, languages, and verticals,” said Ariel Navon, Director of Sales Operations for Payoneer. “With one ‘click of a button’ we can distribute a tailored campaign to all the varying audiences in our targeted markets.”
Working with Marketo’s enablement team, Payoneer deployed Marketoin less than three weeks with seamless integration to its Salesforce CRM system. “Marketo’s customer success team was always in touch with us, making sure we had everything in place, including the set-up, website connections and email settings. Our deployment was fast, easy and pain free,” added Navon.
Payoneer has seen impressive results from the Marketo platform. In addition to the ability to easily segment and customize campaigns for different countries, business cultures and vertical industries, Marketo has also had a significant impact on Payoneer’s sales performance.
Marketo allows companies such as Payoneer to more effectively measure their sales, and associate marketing costs with actual revenue to show an accurate ROI. The easy-to-use platform helps to cut down on time spent managing the technicalities of global campaigns, allowing more focus to be placed on actual goals and strategies.
“We now have a platform that supports all of our requirements for just about every campaign we implement,” added Navon. “We are able to dramatically reduce the time between an idea for a campaign, and the execution of it.”