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"Marketo is our one source of truth for campaign executions, metrics, and the customer database"

As the chief marketing officer at GE Healthcare, Glenn led the global digital transformation of the company and shifted marketing from being perceived as a “soft function” to being recognized as a strategic and commercial growth engine. Marketing now is a core driver of revenue and growth and has a strong alignment with sales and commercial operations. 

Glenn championed a data-driven approach that improved the quality and consistency of data to empower marketers by significantly increasing GE Healthcare’s “digitally addressable” market.

With Marketo at the center of their digital transformation, including the creation of digital and revenue marketing centers of excellence, Glenn and his team drove more than $1 billion in pipeline.

"We nailed it; with $2B worth of touched opportunity that went into the funnel and $600M were resulting"

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