Account-based marketing, or ABM, is not an entirely “new” concept. However, the benefits and the overall value of ABM continue to be revealed as more businesses turn to this strategy and see significant results in their overall marketing initiatives. So, why should you be using ABM?
In this cheat sheet, you’ll learn:
- How ABM drives gains in marketing efficiency and revenue
- Why 89% of marketers report higher ROI from using ABM
- What makes an ABM strategy a good fit for your company