Cheat Sheets

Measuring and Perfecting Your Cross-Channel Strategy

A multi-channel strategy is the new standard in marketing, so ensuring that your campaigns are performing across all your channels requires constant measurement... as well as constant improvement. 

 

But when you look at all the elements necessary for a functioning multi-channel model (personalization, engagement, behavior-triggers, and more), it is nearly impossible to perfect without some seriously intelligent tools. Fortunately, Marketo Engage was designed with this reality in mind.  

 

In this checklist, you’ll see which tools within Marketo Engage can help you improve engagement with automation, personalize content across all your digitachannels, match people to events, and attribute pipeline and revenue to specific channels. 

See Marketo Engage in Action!

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