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Tips for the Social Marketer Cheat Sheet: LinkedIn

LinkedIn has experienced explosive growth in recent years by adding capabilities that entice marketers from virtually every industry; connecting them with a multitude of audiences. LinkedIn has expanded its solution beyond a hiring and networking platform to include robust company pages, a highly targeted advertising solution, and a publishing platform. With these additions, LinkedIn is now one of the top ways for marketers to reach an audience with a business mindset.

Download this cheat sheet to learn about marketing on LinkedIn, and get some quick action items and best practices that you can use right away.

This cheat sheet will cover how to:

  • Build your brand presence
  • Advertise
  • Optimize your ads