How to Shift Your Sales and Marketing Teams into the ABM Mindset with Marketo Engage
One of the biggest benefits of ABM is that it creates an unprecedented alignment between sales and marketing teams, at almost every level and stage of the funnel. But even with this powerfully effective strategy, it can be challenging to shift your sales and marketing teams into the ABM mindset.
In this cheat sheet, you’ll learn:
- How to combine lead and account-based mentalities
- How to communicate clearly to get both teams on the same page
- How to step up your tech game to achieve goals together