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Tips for the Social Marketer Cheat Sheet: Facebook

Facebook’s star continues to rise as a powerful social network with a very large and active user base. It was built on the idea of connecting people and their ideas, and provides a place for users to connect with each other and the brands that they care about. Facebook officially created a space for brands on its social network in 2007, and since then, has continued to evolve the ways that marketers can engage with their audience. Marketers, in turn, have looked for ways to increase and optimize their engagement with fans.

Download this cheat sheet to learn about marketing on Facebook, and get some quick action items and best practices that you can use right away.

This cheat sheet will cover how to:

  • Build your brand presence
  • Build your fan base
  • Advertise
  • Optimize your ads