It’s not surprising that marketing and sales teams have always gone head to head. Sales reps often get frustrated by not having enough leads but marketing questions the sales team’s effort to engage with the leads they did generate. At the end of the day, sales and marketing have the same goal - to drive growth for the business. Rather than working against each other, marketing and sales need to come together and become ONE team.
Download our cheat sheet to learn three powerful ways you can align your marketing and sales teams in order to drive business growth.