Becoming One Revenue Team

ABM is a strategy, not a technology, and it’s all about creating experiences that drive ROI across marketing and sales. But in order to make these experiences happen, sales and marketing must join forces and align — here are five steps to making that happen more seamlessly.


In this cheat sheet you’ll learn:

  • Best practices for interacting across teams
  • Delegation of ownership and shareability within Marketo Engage  
  • How to build models and tactical approaches that will help both teams win together
5 Steps for Using ABM to Join Forces with Sales Thumbnail
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