Welcome to the world of ABM, or account-based marketing — whether you’ve never heard of it, are currently in exploration mode, or could just use a light refresher course, we’ve put together the essential info you need to know about account-based marketing and how Marketo Engage supports ABM programs.
In this cheat sheet you’ll learn:
- What ABM is and how it differs from traditional lead generation
- How ABM benefits marketing teams and helps align your sales team
- How Marketo Engage can supercharge your ABM strategy
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