Access to quality metrics is the key to any marketer’s success. You’re investing a lot of time and money into building awareness and demand for your company’s products or services, so it’s incredibly important to understand whether things are performing as expected. Are they paying off? Are they trending in the right direction?
Every marketer will need a different set of metrics—it all depends on the types of lead generation programs that make sense for your company. But regardless of what your primary lead generation activities are, there are important high-level metrics that you'll want to monitor.
Download this cheat sheet to read all about the five lead generation metrics every marketer should track.
Ready to learn more about generating leads? Download our Definitive Guide to Lead Generation.