Have a big event promotion or new asset launch planned in the near future? If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels?
Modern content marketers have learned to leverage visuals, and social marketers should be following suit. There’s some valuable real estate on your social profiles — are you taking advantage, or are you leaving those spaces vacant?
If you're looking to make the most of your social marketing, read this cheat sheet and discover the four pieces of social media real estate you shouldn't ignore.