Delivering an engagement marketing center of excellence through a Unified Demand Center
As a marketer, you’re tasked with helping build long-term relationships with your audience through effective engagement marketing. In addition to contributing to a happy consumer base, your executive leadership demands you prove the business impact of that marketing. When marketing teams and the broader organization aren’t aligned, information doesn’t flow freely across the business, demand generation efforts can fall short, and you minimize the return on your investments.
Enter the Unified Demand Center (UDC)—a central hub of marketing processes and infrastructure that serves as a guiding mechanism for running efficient and effective demand generation campaigns. This system includes your CRM, website, marketing automation system, analytics tools, and more, helping create economies of scale at the technology and process level.
To learn how Marketo can get your UDC up and running, please contact MarketoServices@adobe.com.