Sold in 178 countries, Heineken is a global brand with a global marketing challenge: How do you create location-specific content while also telling a coherent brand story from Belgium to Burundi? Heineken U.S.A. CMO Nuno Teles grapples with that question—and its possible solutions—every day.
As part of a series called Ask the CMO, Mashable spoke with Nuno Teles, CMO of Heineken U.S.A., about how his brand:
- Tracks consumer behaviors
- Speaks to beer and cider drinkers around the globe
- Creates bold, relevant messages—and why that's paramount to brand marketing
Download this article to get all the details and read the Q&A with Nuno Teles.