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Ask The CMO: The CMO Behind Equinox's Bold And Provocative Ad Campaign
In today’s rapidly developing digital world, it’s hard to determine which innovations are truly worth paying attention to. As marketers are constantly trying to stay on the cutting edge, it’s important to have a broad understanding of what is changing, and which trends are worth the investment.
As part of a new series called Ask the CMO, Mashable spoke with Carlos Becil, CMO of Equinox, about how he:
- Envisions the marketing organization of the future
- Hires employees
- Pushes the envelope
- Measures the success of his team’s marketing campaigns
Download this article to get all the details and read the Q&A with Carlos Becil.