The financial market might be volatile, but one thing’s for certain: mud sticks. Despite the best efforts of global brands to shake off grubby stereotypes and negative connotations, financial services remains the least trusted of all sectors, according to Edelman’s 2016 Trust Barometer. And whether they want to admit it or not, marketers operating in this sphere need to take a whole new approach if they want to regain the trust of their customers.
Download this report by Marketo and B2B Marketing to learn about:
- Challenges that marketers in the insurance industry are facing
- The ways in which you can disrupt your team, differentiate your brand, and stand out from the crowd
- How engagement marketing allows marketers to connect with consumers and create meaningful interactions based on individual preferences and behaviors