The U.S. healthcare industry is undergoing rapid change. As hospitals, urgent-care centers, clinics, and other providers try to break through the noise in this chaotic and increasingly competitive marketplace, they must think and act like a business.
But many healthcare providers are not as experienced with marketing best practices as other organizations. Even for-profit healthcare centers have a hard time finding the right balance between marketing their services like a traditional business, and creating and supporting a message that shows that they put patient care—and successful outcomes—ahead of the profit motive.
Download this Frost & Sullivan whitepaper to learn about:
- The current state of the healthcare market, including key challenges and opportunities
- The changing relationships within the C-suite
- The value of a marketing automation platform for providers, executives, and patients
- Key components buyers should look for in a marketing automation solution