Analyst & Other Reports

The Value of Digitally Innovative Marketing for Financial Institutions

The financial services industry is being faced with challenges in both the near-term and long-term. But there are also new opportunities within reach.

In the IDC Analyst Connection, sponsored by Adobe, The Value of Digitally Innovative Marketing for Financial Institutions, IDC Research Director, Marc DeCastro, shares his perspective on the financial industry and why now is a good time to digitally innovate your marketing strategy. 

Read the guide to discover how marketing automation can help drive growth, increase cross-sell, and demonstrate partnership.

You’ll learn:

  • What the biggest hurdles are in preventing innovation
  • Why customer loyalty is more important than ever
  • How marketing automation can help financial organizations

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