Analyst & Other Reports

Executive Summary: The Total Economic Impact™ of Marketo Engage

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact study, which examined the potential return on investment for companies that implement Marketo Engage as a marketing solution. 

To better understand the full spectrum of benefits, costs, and risks, Forrester interviewed real customers who had experience using Marketo Engage. These businesses ranged from a $54B/year tech giant to a fast-growing $10M/year healthcare business.

During the study, Forrester found that companies using Marketo Engage:

  • Increased customer engagement
  • Improved lead conversion
  • Enhanced marketing productivity

Read the summary of the study to discover the highlights of Forrester’s research.

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