Adobe commissioned Forrester Consulting to conduct a Total Economic Impact study, which examined the potential return on investment for companies that implement Marketo Engage as a marketing solution.
To better understand the full spectrum of benefits, costs, and risks, Forrester interviewed real customers who had experience using Marketo Engage. These businesses ranged from a $54B/year tech giant to a fast-growing $10M/year healthcare business.
During the study, Forrester found that companies using Marketo Engage:
- Increased customer engagement
- Improved lead conversion
- Enhanced marketing productivity
Read the summary of the study to discover the highlights of Forrester’s research.