To what extent are Australian and New Zealand companies increasing their budgets across a range of digital channels? What are their technology investment priorities? What are the most in-demand marketing skills? And, do client-side marketers and agencies view the future of digital differently?
Based on a survey of almost 500 client-side marketers and agency respondents, the 2015 State of Digital Marketing in Australia and New Zealand report, produced by Econsultancy in association with Marketo provides answers to these questions.
Download this report to learn how Australia and New Zealand marketers:
- Allocate their marketing budgets
- Invest in technology
- Measure the effectiveness of their marketing
- Increase their skill-set
- and more