Analyst & Other Reports

Empowering Higher Education Relationship Management: It all Starts with Marketing

The educator-student relationship is critical to survive in today’s highly competitive higher education environment. With thousands of schools and tens of thousands of educators, the ability to market successfully is daunting and complex. With education budgets constantly on the chopping block, it’s no surprise that higher education institutions have been trying to find cost effective ways to better market themselves. Relationships, therefore, become a critical piece of the marketing puzzle with the higher education system.

Download this paper from leading business consultants Frost & Sullivan to learn more about:

  • The unique marketing needs of the higher education market
  • How educational institutions and other ecosystem players can use marketing automation to go beyond student/donor acquisition, building long-term relationships with students, donors and recruiters
  • How marketing automation empowers marketers to be the nerve center of organizational growth
  • How marketing automation fosters collaboration among traditionally siloed cost-centers at educational institutions, dramatically improving their growth potential

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