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Crossing the Chasm with Automated Lead Management
Technologies such as lead management and marketing automation are pioneering new methods for engaging and acquiring new customers. Research from Marketo and the Aberdeen Group explores the benefits of these technologies, such as increased click-through rates and higher sales conversion, indicating how vital these technologies can be to a company’s success.Download this complimentary research paper from Aberdeen Group on automated lead management technologies, and learn how your organization can:
- Integrate Marketing and Sales efforts
- Maximize the delivery of sales-ready leads
- Achieve “Best-in-Class” performance
- Improve revenue growth