Analyst & Other Reports

CMS Wire: When the Company Understands You

Given today’s rapidly evolving buyer journey, personalized marketing means more than just using cheerful language and inserting a customer’s name into an email. With the fast pace of tech and communication creating such highly saturated markets across nearly every industry, a vast majority of modern customers do thorough research before even approaching a brand for a buying opportunity — meaning, you need to think ahead to stand out. 

With so many companies vying for customer eyeballs and wallets, being able to anticipate and provide for a customer’s individual interests and needs will set you apart from the competition. This higher, more intuitive level of personalization is what leads to more sales and long-term customer loyalty.  

In this report, learn more about the shape(s) of today’s buyer journey, discover different ways to build more personal engagement with your prospects and customers, and understand how personalization helps better support your sales team, as well as your entire organization.

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