As customer expectations evolve and digital marketing becomes the status quo, manufacturing organizations are having to reprioritize their digital innovation strategies.
In the IDC Analyst Connection, sponsored by Adobe, Building a Better Future for Manufacturing Through Marketing Automation, IDC Research Director, Reid Paquin, shares his perspective on the manufacturing industry and how it is evolving to meet consumer demands.
Read the guide to discover why successful manufacturing organizations are looking to marketing automation to make them more agile in a changing landscape.
- Why agility is important for growing businesses.
- How value-add services are expanding revenue.
- What marketing automation does that really benefits manufacturers.