2018 Gartner Magic Quadrant for Multichannel Marketing Hubs
Gartner launched the inaugural Multichannel Marketing Hub (MMH) Magic Quadrant in 2018. Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company’s communications and messages to their audience across multiple channels.
Seamless multichannel communication is a priority for today’s marketers to effectively listen, learn, and engage with the modern buyer and their high expectations. We believe Marketo was named a Leader due to the innovative multichannel qualities of the Marketo Engagement Platform.
Marketo is recognized for powerful personalization capabilities through AI (artificial intelligence), automation for multi-channel marketing, extensive reporting and analytics capabilities, and seamless integrations with an ecosystem of hundreds of partners.
Download the Gartner Magic Quadrant to learn more about:
- Market evaluation and analysis of over 20 multichannel marketing hub vendors
- Key strengths and cautions for each vendor
- Customer references highlighting real-life experiences with multi-channel marketing technologies
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