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Marketo's Secret Sauce: Smarter Marketing for Better Results

You've heard the buzz about marketing automation and how it can help maximize your marketing efforts. But do you really grasp its full potential? Watch Jon Miller, Co-founder and VP of Marketing at Marketo, give an up-close and exciting look into the content marketing, lead generation, and marketing automation strategies that are driving Marketo's growth.

You'll see how the experts at Marketo do it themselves, including actual examples of how Marketo's smart and innovative programs produce such eye-popping results as:

  • 147% increase in nurture email click rates
  • 50% gain in marketing qualified leads at 33% less cost per lead
  • 40% improvement in sales productivity

You've heard the buzz about marketing automation and how it can help maximize your marketing efforts. But do you really grasp its full potential? Watch Jon Miller, Co-founder and VP of Marketing at Marketo, give an up-close and exciting look into the content marketing, lead generation, and marketing automation strategies that are driving Marketo's growth.

You'll see how the experts at Marketo do it themselves, including actual examples of how Marketo's smart and innovative programs produce such eye-popping results as:

  • 147% increase in nurture email click rates
  • 50% gain in marketing qualified leads at 33% less cost per lead
  • 40% improvement in sales productivity

Related Resources

Creating Content That Sells

Engage the right prospects with the right content by downloading, Creating Content That Sells: A Guide To Content Marketing For Demand Generation, by Marketo.

The Definitive Guide to Marketing Metrics

Designed for marketing professionals, this guide shows you how to get buy-in from C-level executives with ROI reporting and forecasting.

Inbound Marketing Success Kit

Discover how to attract new customers to your website and nurture them through the buying cycle with the Marketo Inbound Marketing Success Kit