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Preparing for Canada's Anti-Spam Legislation

Canada's Anti-Spam Legislation (CASL), which creates new rules for sending commercial electronic messages and is backed with significant penalties, comes into effect on July 1, 2014. This webinar will help you prepare by providing an overview of the primary requirements of CASL and how it will be enforced. Watch as Shaun Brown, attorney at nNovation, LLP, addresses key issues associated with this important legislation, including:

  • A comparison of the various forms of consent
  • Important exclusions
  • How to develop an effective and compliant opt-in mechanism
  • Considerations in retaining evidence of consent
  • Generally decreasing your risk of being caught in an enforcement action

In addition to the slides and recording, check out Shaun's checklists for databases and campaigns to help ensure your organization remains compliant!

 

Canada's Anti-Spam Legislation (CASL), which creates new rules for sending commercial electronic messages and is backed with significant penalties, comes into effect on July 1, 2014. This webinar will help you prepare by providing an overview of the primary requirements of CASL and how it will be enforced. Watch as Shaun Brown, attorney at nNovation, LLP, addresses key issues associated with this important legislation, including:

  • A comparison of the various forms of consent
  • Important exclusions
  • How to develop an effective and compliant opt-in mechanism
  • Considerations in retaining evidence of consent
  • Generally decreasing your risk of being caught in an enforcement action

In addition to the slides and recording, check out Shaun's checklists for databases and campaigns to help ensure your organization remains compliant!