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Don't Let Bad Data Haunt You: An Expert Guide to Marketing Metrics

So, your click-through rates are off the charts and you're often heard bragging about how awesome your webinar attendance numbers are. The question is: do you know how those programs are impacting your bottom line? Are you confident that you're interpreting your data correctly? If not, you can't justify spending the money on those programs in the future and you may be dooming their future success.

In this can't-miss session with Marketo's VP of Marketing and Co-founder, Jon Miller, you will discover:

  • Tips for understanding and interpreting marketing results
  • How to use the right data to set and justify budgets
  • The power and influence of revenue cycle metrics
  • Examples of Marketo's own program metrics and performance

So, your click-through rates are off the charts and you're often heard bragging about how awesome your webinar attendance numbers are. The question is: do you know how those programs are impacting your bottom line? Are you confident that you're interpreting your data correctly? If not, you can't justify spending the money on those programs in the future and you may be dooming their future success.

In this can't-miss session with Marketo's VP of Marketing and Co-founder, Jon Miller, you will discover:

  • Tips for understanding and interpreting marketing results
  • How to use the right data to set and justify budgets
  • The power and influence of revenue cycle metrics
  • Examples of Marketo's own program metrics and performance

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