Too often, organizations view their Sales Departments as revenue generators but their Marketing Departments as costs centers. This misalignment creates friction between the Sales and Marketing teams, leading to lost leads and ultimately, lost revenue.
Revenue Performance Management is a new mindset that maximizes revenue by putting Sales and Marketing back on the same team. RPM is a strategy that uses the latest technology to empower both departments to engage customers across the entire buying cycle. The goal is to understand what stage of the buying cycle a customer is in, provide them with the right messages, and pass them from one department to another at the right time. By doing this, organizations can dramatically improve marketing ROI.
Multiple departments within an organization have a stake in investing in Revenue Performance Management strategy: Marketing, Sales and the Executive suite. RPM empowers the Marketing Team to calculate the ROI on different programs, allowing them to demonstrate their value to the organization. RPM ensures that the Sales Team is focusing its time and energy on the leads that are most likely to produce revenue. RPM gives the Executive suite clear insight into the value of different B2B marketing initiatives, allowing it to allocate resources properly and predict future revenue growth.
Where does your organization fall
on the Revenue Performance
Management Scale?
