Survey Results: How Top Companies Are Maximizing Their Marketing ROI in 2012

RPM Leaders are More Likely to Reach Their Revenue Goals

We’ve surveyed a broad cross-section of companies to learn what top performers are doing to maximize the revenue that is coming from their marketing initiatives. Get a free sneak peak at some of the preliminary results, including:

  • Top performers achieve 128% more revenue growth against their target than average companies
  • Top performers source 57% of their pipeline from marketing, compared to 40% of average companies
  • At top organizations, Sales reps spend 72% of their time selling, compared to 59% for average companies
  • Top performers win 35% of their deals, compared to 22% on average

Read the full report to find out what the world’s best companies are doing right.