Revenue Performance Management:
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How Companies are getting more out of Marketing with RPM
“Marketo has been instrumental in improving our lead generation process and creating new sales opportunities, helping the company to continue its rapid growth while supporting our value proposition.” - Phil Dolan, CMO NavicureLearn More
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Game-Changing Sales And Marketing Strategies to
By Phil Fernandez, President & CEO, Marketo
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Revenue Performance Management (RPM): A State-of-the-Art Strategy For Maximizing Your Marketing ROI
The internet has changed the way people buy products and services. Unfortunately, most organizations have not adapted. Each year, this disconnect costs companies trillions of dollars. Revenue Performance Management is a new way of thinking. RPM is a data-driven strategy that uses marketing automation technology to align the sales and marketing departments within an organization, and focus them on the company’s primary objective: generating more revenue.
Organizations that excel at Revenue Performance Management achieve 128% more revenue against their targets than average companies. RPM accomplishes this by ensuring that only qualified sales leads are passed from the Marketing Department to the Sales Department, ensuring that time is focused on the leads that are most likely to close. In doing so, organizations see a higher return on their B2B marketing investment and are able to achieve predictable revenue growth.