-
Revenue Performance Management:
Learn How Top Performers Make
The Top Line Their PriorityLearn More -
Success Stories:
How Companies are getting more out of Marketing with RPM
“Marketo has been instrumental in improving our lead generation process and creating new sales opportunities, helping the company to continue its rapid growth while supporting our value proposition.” - Phil Dolan, CMO Navicure
Learn More -
Get More From Your Marketing:
Read the new report to see how best in class companies are
improving results from their marketing initiatives.
Learn More -
Game-Changing Sales And Marketing Strategies to
Accelerate Growth
Revenue Disruption
By Phil Fernandez, President & CEO, Marketo
Buy Now!
Learn More
Revenue Performance Management (RPM): A State-of-the-Art Strategy For Maximizing Your Marketing ROI
The internet has changed the way people buy products and services. Unfortunately, most organizations have not adapted. Each year, this disconnect costs companies trillions of dollars. Revenue Performance Management is a new way of thinking. RPM is a data-driven strategy that uses marketing automation technology to align the sales and marketing departments within an organization, and focus them on the company’s primary objective: generating more revenue.
Organizations that excel at Revenue Performance Management achieve 128% more revenue against their targets than average companies. RPM accomplishes this by ensuring that only qualified sales leads are passed from the Marketing Department to the Sales Department, ensuring that time is focused on the leads that are most likely to close. In doing so, organizations see a higher return on their B2B marketing investment and are able to achieve predictable revenue growth.
