Deliver Win-Ready Leads to Sales
Marketing has changed dramatically in recent years. The old days of mass marketing, generic tradeshows, and buying lists don’t work in a world where buyers use the web, search, and social media to take control of their buying process. Companies today meet prospective customers earlier in the buying cycle, and those customers want to engage with sales later than ever; Forrester reports that buyers are 65-90% done with the buying cycle before than want to engage with a company representative.
As a result, the old model where marketing generates a lead and sends it over to sales doesn't work anymore. Instead, the best marketers are finding ways to bridge the gap between the day marketing first generates a lead and the day that lead is ready for sales.
With Marketo’s lead management capabilities you can convert more leads into customers. For example:
- Lead Nurturing: Drive revenue by nurturing raw inquiries into sales-ready leads.
- Lead Scoring: Improve sales effectiveness by passing only qualified leads to sales.
- Website Monitoring: Know exactly who is visiting your website and where they go.
- CRM Integration: Leverage prebuilt two-way integration with leading customer relationship management (CRM) systems to assign and recycle leads in real-time, and to give your sales team full insight into the hottest leads and opportunities with a clear and simple sales dashboard.
With Marketo’s lead management solution, you can transform your current sales and marketing processes, reducing your cost-per-lead while also delivering win ready leads to your sales team.
Want to learn more lead management best practices? Check out our Lead Management Success Center.