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Lead Generation

Create More and Better Quality Leads

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. It has been undergoing substantial changes in recent years due to the rise of new online and social techniques. In particular, the abundance of readily-available information has led to the rise of the “self-directed buyer” and the emergence of new techniques to find, develop and qualify potential leads before passing them to sales. 

With Marketo’s lead generation capabilities, you can:

  • Drive top-of-funnel traffic with inbound and outbound lead generation programs including events, content, search, email and more
  • Convert traffic into leads using dynamic landing pages and progressive forms
  • Measure lead quality with automated scoring based on multiple dimensions
  • Develop raw inquiries into sales-ready leads via relevant, personalized lead nurturing campaigns

With Marketo you can amplify the top of your funnel and quickly develop prospects into sales ready leads.

Want to learn more lead generation best practices? Check out our Lead Generation Success Center.