Attract Potential Buyers and Convert Them into Customers
Customers are taking control of the buying process by educating themselves on your product and your competitor's product — long before your sales team ever reaches them. In this new world, your job as a marketer is not only to find potential customers; it is also to help them find you. That is Inbound Marketing.
At its core, inbound marketing is about creating interesting, informative, valuable and even entertaining content, optimizing and distributing it across different online channels so it can attract and engage visitors, and then converting those visitors into prospective buyers.
With Marketo's innovative and easy-to-use features for inbound marketing, you can:
- Easily publish content: Draw buyers to you at each point in the buying cycle with simple WYSIWYG landing page creation.
- Boost search results: Optimize your search campaigns with integration with Google AdWords conversion import.
- Amplify reach and impact: Implement plug-and-play social marketing applications and let your audience spread your message.
- Personalize the web experience: Track web activity for each visitor and customize landing pages for each segment.
Contact an inbound marketing expert today to learn more.